But, it’s not just any email. Here's a five-step guide to becoming a successful brand ambassador: 1. What time do they normally post? 828 United Ambssadors. Brand Ambassador Pitch (Final) Paige Montgomery. The best way to do this is to customize your messages to each potential ambassador. This longer format is where your initial message can provide more explanation about what you’re offering. Try swapping out the typical blanket statement, “our brands align and I think this partnership would be a great fit,” for a few of your core values or strengths. Yes, share your rates!Â. Your future hire will be the company’s face to the public, so look for highly professional people who have a flair for customer interaction. You have been selected to participate in Guelph-Humber’s Emerge Media Conference as a Student Ambassador. Spread the word internally as well as externally. Calling all content creators, influencers, and brand ambassadors — do you struggle to pitch to brands you want to work with? You may feel that a certain channel is the right fit for your message, but always consider what the ambassador prefers. Have you noticed past collaborations the brand has done with influencers that prompted you to reach out? Plus — working with a brand or product you actually enjoy will be more exciting and beneficial for you too! It may seem tedious, but by paying attention to a few key details, your message will go a long way in the eyes of the influencer. Sell yourself. They assist in content creation, participate in event marketing, provide feedback on new products, devise and pitch ideas to grow the brand’s profile, and measure the impacts of existing campaigns. Don’t do all the work to get this far and then chicken out. Remember, pitch emails can be daunting to write, but when crafted with care and intention, brands value them. Don’t let a few bad apples scare you. Two things to consider? If your offer needs to include more detail, send an email. Now what? Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. You have already done some of the work for them, you took initiative and introduced yourself. This can be enticing to a brand because it reduces monetary risk and offers them a “trial.” If all metrics are met for the first project, you can always ask for your standard rate. The second most important aspect of your media kit is the ways you have driven conversion and traffic for similar brands. Subject lines are most successful when they’re eye-catching and short. The inbox of the person receiving your well-crafted pitch email will most likely be flooded with internal company memos, project briefs, and other pitches. A brand ambassador strategy is the amplifier that enhances the volume of those existing plans, to make your entire brand much more powerful. Easily schedule photos, videos & carousel posts with a few clicks. Now, to find the relevant contacts and email addresses to setup a meeting, all you need to do is Google. The last section, any relevant brand partnerships, is an important one. Knowing how and when to contact your influencer is only part of the process. Gone are the days of pushing products on people and forcing a sales pitch. Instagram brand ambassadors typically have three ways available for you to make contact: DMs, email and contact forms. Do some research into where they want to be contacted. Noteworthy brand ambassadors are not always easy to come across, but they’re out there. If so, this would be an important point to highlight in your pitch! an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. Are You A Brand Starting Or Growing An Ambassador Program? The first is to include the ways you have built brand awareness for brands. If this is your first time creating a media kit, have no fear! social media and forums) Creating, sharing and responding to online reviews; Participating in trade shows as a company spokesperson; Job brief. A brand ambassador is a person who uses and/or has tried your product and absolutely loves it. Even though a pitch email should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! It’s exciting to realize that you have a choice in which brands you pitch — you have the potential to work with all of your dream brands! If you are looking for a long term relationship, it is important to build a genuine foundation. They earn money when they successfully get people to purchase products from the company using their personal promo code. Instagram influencer partnerships are by far the best performing platform for brands to reach new audiences quickly. You are a potential future partner that can help spread the word about their brand. INFLUENCERS tend to have larger social media … You will want to paint a quick picture of who you are, highlighting applicable pieces of information that make sense for why you are introducing yourself. When brainstorming what to highlight, use these prompts to help get started: Beyond the tangible product you love and adore, ask yourself if the brand aligns with your mission. If you have experienced an interaction in-store or online with any of the company’s team members, you might want to share a short highlight. It doesn’t need to be overly formal. If you want to work with reputable brands, the best way is to pitch them for brand collabs! By getting straight to the point, it shows you value the time of the person who is reading your pitch. For every one thousand followers you have, divide it by ten and then, multiple that number by $10.Â. Write it once, and then go back and remove as much “fluff” as you can, while still making sense. When do you see them updating their Instagram Story? This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. TIP: Do your best to address your pitch to the right person. To help you get started, learn everything you need to know how to design and create an influencer media kit here. Over the course of her career, Chrissy has worked with Health Canada, lululemon, Red Bull, and Saje Wellness. The competition can be intimidating, but it doesn’t have to be. Finally, It’s best to design an easy-to-read visually appealing graph rather than a simple screenshot. Brand Ambassador Interview Questions. In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! If you’re ready to work with brands, one of the best ways to stand out to a brand is by making the first move and sending a pitch. 1. Instagram Influencer Marketing, Posted on July 15, 2019 by: Kristen Wiley. She is passionate about building digital communities, and creating growth strategies with emphasis on Influencer Marketing. If you are looking for a long term relationship, it is important to build a genuine … Always be mindful of what time your influencer will receive the message and aim to reach out during their time zone’s business hours. Time zones are a tiny detail that could make all the difference when reaching out to an Instagram brand ambassador. You can look at hashtags like #ad #sponsored in relation to the brand’s name and see if you can find it there. Your media kit should be beautifully designed and on-brand. As a brand ambassador, your primary duties are to promote a business's service or product in an appealing manner to current and prospective buyers and customers. Putting your name in the subject line makes it super easy for the brand to search their inbox for your email. Ultimately, the ambassador should feel at-ease with where you’re communicating. The Brand Ambassador agrees that in such provision of products, the Brand Ambassador can not, and may not subject the products provided for resale. We’ve seen success with this approach because it shares another valuable piece of information about yourself and why you might be a great partner. A brand will see this and have a quick read to gauge whether or not their budget is able to handle a partnership with you. We want to give you the tools to write a pitch letter that stands out from the crowd and gets you collaborating with brands. it gives the company an understanding of how successful you have been with building brand awareness or driving conversion. In fact, they like it so much that they promote it on your behalf without payment or … If they have an active blog, you can submit a contact form with a message so your potential ambassador can reach out to you in whatever way they’re most comfortable. If not, consider where they’re most active before drafting and sending an offer. We would like to invite you to become a brand ambassador for our company! Learn about salaries, benefits, salary satisfaction and where you could earn the most. 4. If they state it explicitly in their bio, always abide by that. If you’re struggling to find the right person, try reaching out to someone on the marketing team and ask who the best point of contact is. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Be passionate We’ve highlighted a few tips for you that will hopefully resolve any of the barriers of getting the email started. Marketing - Brand Ambassador ams_5686. If you’re pitching to brands, having a media kit is one of the best ways to showcase how serious you are about your work and what you can offer to them. You may work closely with the sales department and be at least partly responsible for hitting monthly, quarterly or yearly sales goals. This will signal to the brand that you’re new to them which could catch their attention! The best way to do this is to customize your messages to each potential ambassador. Here are our tips for crafting the perfect pitch. Brand ambassador and Brand Image Management. More so now than ever, this is the gateway to working with brands. The difference between being a BRAND AMBASSADOR v.s. In a recent study with Fohr, after analyzing influencers’ posts, it’s micro-influencers who have the highest engagement rates (averaging at 7%) on their feed posts!Â. Use bullet points and bold lettering to direct to the most important elements. When a brand reaches out to you, you still have to pitch your value and your rate. The average salary for a Brand Ambassador is $17.17 per hour in United States. Since we already took a look at how mega- and micro-influencers can serve as brand ambassadors, it’s clear that there is a connection between these two terms. If you are new to establishing rates, there is a simple equation that can help get you started. Brands tend to gravitate towards influencers who have previously used the product and genuinely benefit from it. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. So you’ve found an Instagram influencer who would be a perfect fit as an ambassador for your brand. You can always add more detail once the conversation has started. Brand Ambassador… Advocacy Awareness is good, but advocacy is better. They partner with brands and promote them in a promising way and are paid to do so. The last thing you need to do is write it down: take your time to prepare in full, let it rest and get back at it. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); Brand ambassadors are powerful members of your team who can make all the difference in getting your brand’s name out there. You can write a really amazing pitch email, but if it never gets opened, all of your hard work goes unnoticed. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. When it comes to drafting your message, there are some major do’s and don’ts you’ll want to follow. It can be helpful to think of your rates as a pricing test. Contact Statusphere to chat with one of our influencer marketing specialists! 1. The most elegant way to turn down a pitch is by saying something like this: “I really appreciate you contacting me to … Creating brand ambassadors CharityComms. Typically, a brand ambassador shares the brand’s core values. On the brand side, it’s actually refreshing when someone reaches out with a clear and strong pitch. Share specific examples here — anything that can convey your ROI. It is time to connect with the brands you have been using and dreaming of partnering with. For example, if the company you are pitching values cruelty-free and you do too, it would be important to highlight that! Introduce yourself. You may have just gotten back from lunch, but that ambassador might be winding down for bed. Now you have everything you need to know to write a well-crafted email. If you want your pitch to stand out, here is the key: the subject line. It’s important to share metrics. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. A brand will be looking for someone who best represents its values and personality. Forever New ropes in Diana Penty as brand ambassador January 6, 2021 By Team PITCH 0 In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection In email format, the same rules apply, except it’s much shorter. The fastest way to start being a brand ambassador online is to pitch yourself to the companies you already know and like. HOW TO FIND BRAND AMBASSADORS Prowling or hunting for ambassadors for your brand is not nearly as difficult as you’d think, and that is largely thanks to the wonders of the internet. Your email address will not be published. This should give you a ballpark estimate. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Getting internal buy-in is just as important, if not … Network first. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. By Karin Eldor. Should the Brand Ambassador decide to discontinue the use, return, or sell the products, the Brand Ambassador shall notify the … You can connect with Chrissy on Instagram @chrissyabram. Best 20 Brand Ambassador Resume Objective Examples you can use. Brand Ambassadors promote a company’s products and/or services through online and offline channels. PR people get so many pitch letters a day that most of them wind up in their trash folder. If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. If you can reach out during one of their active periods, you’ll see a quicker, more engaged response. Most companies find their brand ambassadors … 7 Steps to a Successful Brand Ambassador Program UpwardLabs. But an influencer marketing strategy will differ from a brand ambassador … Kristen is the Founder & CEO of Statusphere. Required fields are marked *. The Gautam Adani-owned group had decided to halt the Fortune Rice Bran cooking oil advertisements featuring Sourav Ganguly. Whilst I do believe you can pitch without knowing the brand and meeting them beforehand, I just think its more professional and personable to introduce who you are first, before you reach out for a collab. Keep the tone warm and casual, but professional. This could include Instagram Stories with swipe ups, YouTube videos, collaborations, campaigns, etc. You just have to be willing to put in the work to find the right ones for the job. Good luck and happy pitching! 828 United is an apparel company which combines bold, contemporary design with faith-based messages. Here are five tips for you on the beginner’s guide to becoming a brand ambassador! Think, how many units were made vs. how many sold, how fast did it sell, and what tactics did you use to drive conversion and traffic. Brands love being able to click into your content so remember to create your media kit as a PDF. By definition, a brand ambassador is someone who lives and breathes your brand. When searching for the best person to address, keep an eye out for “PR”, “Collaborations”, or “Influencer Marketing” in their job title. A Brand Ambassador is a person who is the face of a brand. 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